he's a radical socialist, clean energy lunatic who's trying to take your job. and the result is, more money actually didn't feed into a larger narrative in a way that i think the romney campaign would have preferred. the second thing that the super pac money is less effective now is that under fec rules, or fcc rules, super pacs campaigns are able to get the lowest available rates for the advertising on television advertising right now, right before an election. super pacs are not able to do that. super pacs in the same market are spending far more, sometimes twice or three times as much in the campaign is to get the same money. the third reason i think that you are seeing super pacs been less effective now than they were early on is that in just the last month or two, obama because we're getting close to the election, paying more attention to it because we have the conventions, are waking up and giving more money in small dollars in that we don't really sleep happening in the super pacs. at least not yet. made a bunch of people come at the last minute with $10